Who Says You Can\'t Buy a Home! Over time there has been a lingering debate within the real estate community regarding which form of buyer brokerage is somehow “better,” however it is that one measures such a concept. The discussion has been useful in the sense that it’s raised a number of agency issues, but in the end one either is or is not exclusive and most licensees have opted for a non-exclusive practice model. What virtually everyone does agree to is this: In a marketplace crowded with competitors, being an EBA gives one a way to stand out, to be different. From a marketing perspective, different can be very good — after all, half the consumers in the real estate marketplace are buyers and only a small percentage of professionals are exclusive buyer brokers. The odds of a successful realty practice would seem to favor exclusive buyer brokers rather than listing brokers, all things being equal.

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